The Company’s vision is to be a valued alternative to organized meals for on-demand lifestyles by delivering snacking products with superior flavor profiles, rice based nutritional values, and Asian based traditions.



As a trusted community leader, the Company is committed to continuous advancement that is driven by prioritizing long term stakeholder relationships including our customers, employees, partners, and US domestic business environment. We make lives easier and richer by providing an alternative to organized meals. Valued nutritional and wellness snacking for lifestyles on-demand. 

Value proposition:  


The Company makes healthy, high quality, made-in-the-USA snacking easy. For on-demand lifestyles seeking simple and trusted solutions to enhance nutritional wellness, rice based snacks provide the perfect alternative. All products are quality controlled and manufactured in the State of California. Furthermore, the Company supports domestic industry suppliers including the State’s rice agriculture sector.